Sandeep Bhansali - Actor to Coach | Author | Founder @ Digital Azadi

Sandeep Bhansali

Sandeep Bhansali

"Adaptability is the ultimate survival skill. The future belongs to those who are willing to reinvent themselves. And I’m just getting started." Sandeep Bhansali

Childhood & Early Life

I was born in 1981 in Pune, into a traditional middle class Sindhi family. My father was in  the saree business, like many others in our community. We had a comfortable life, and  as the youngest child, I was quite pampered.

I was a spoiled child—I had never taken public transport, never had to think about  money. But everything changed when a dispute between my father and my uncle forced  us out of the family business. My father had to start from scratch. My mother, who had  always been a homemaker, had to contribute financially. My elder brother, who had  dreams of studying further, had to drop out of school and start working with my father.  It was a reality check for all of us.

I was around 12 or 13 when I first realized what financial struggle looked like. I  remember watching my father work tirelessly to rebuild his business, my mother  stretching every rupee, and my brother taking on responsibilities beyond his years. The  carefree childhood I had known was over, and I had to grow up quickly. 

This period instilled a deep sense of independence in me. I started thinking about what  it meant to earn a living. At the same time, I was discovering something else about  myself—I had a way with words. I loved talking, and I was good at it. In school, I  participated in debates, anchored events, and read the news. If there was ever an  opportunity to speak in front of a crowd, I took it. I wasn’t just good academically—I was  an all-rounder. I played cricket, volleyball, swimming, and was actively involved in every  extracurricular activity. By the time I reached high school, I was the perfect Head Boy,  leading from the front. Leadership came naturally to me. 

One of the most defining experiences of my teenage years came when I was selected  for an HIV/AIDS awareness program by UNAIDS. This was 1995-96, and HIV/AIDS was a  relatively new topic in India. The government wanted to spread awareness through  schools, so they trained teachers and students to educate their peers. I was chosen as  the student representative. My job was to stand in front of my classmates and talk  about sex education—a topic that was completely taboo at the time. 

At first, it was uncomfortable. But I learned to push past that. My teacher, who was  deeply involved in social work, encouraged me to take it further. Soon, I was giving these  lectures in Marathi in rural Maharashtra, reaching people who had no access to this kind  of information. That experience planted a seed in me—the seed of teaching, of sharing  knowledge, of helping people upgrade themselves. At the time, I didn’t know how  important that realization was going to be. 


Career Journey & Transition into Acting

After school, I had a strong academic record, scoring 89% in PCB. I had initially wanted  to be a surgeon, but patience wasn’t my strong suit. I wasn’t cut out for years of medical  studies and residency. I wanted results, and I wanted them fast. So, I started exploring  other career options. 

College was a time of self-discovery. I was always confident, loved public speaking, and  thrived in social settings. This naturally led me to cultural events and fashion shows.  One thing led to another, and I decided to try my luck at the Mr. Pune competition.  Winning that opened new doors—I started modeling, doing catalog shoots, and  appearing in print ads and posters. The glamour world fascinated me, and I knew I  wanted more.

But my family had different expectations. After college, I was supposed to join the  family business, which I did—but only for four months. I had constant disagreements  with my brother, and the idea of selling sarees didn’t excite me. I was restless, craving  something bigger, something that aligned with my ambitions. That’s when I made the  bold decision to leave everything behind and move to Mumbai, the city of dreams.

Mumbai was not kind in the beginning. The competition was fierce, and the city was  expensive. I had no godfather, no industry connections—just an intense drive to prove  myself. I needed to survive, so I took up a job at a call center, working night shifts for  ₹15,000 a month. It was exhausting—sleepless nights on customer support calls,  followed by full days of auditions and rejections. I spent hours outside casting studios,  sometimes waiting the whole day for a five-minute audition. The reality of the industry  was brutal—one day, you’d feel like you were on the verge of something big, and the next  day, you’d be forgotten.

After three months of relentless effort, I finally cracked an audition and landed my first  role. It was a small part, but it was a start. From there, opportunities slowly started  coming in. Between 2002 and 2009, I acted in numerous television serials across major  channels like Zee TV, Sony, Sahara, and more. Unlike the glamour people associate with  acting, the reality was grueling. Call times were unpredictable, shoots lasted for 12-14  hours a day, and the pressure to deliver was immense. I played a variety of roles, from  supporting characters to parallel leads. Some shows did well, some didn’t. There were  times I’d work for months on a show, only for it to be pulled off-air because of low TRPs.  It was a cycle of highs and lows—one show would end, and the struggle to get the next  one would begin.

Despite the uncertainties, acting was exhilarating. The thrill of being on set, the energy  of live shoots, and the excitement of seeing yourself on television—it was addictive. I  enjoyed playing different characters, understanding human emotions, and bringing  stories to life. One of the best things that happened during this phase of my life was  meeting my wife, Shweta. We met on a show, and something clicked instantly. She  understood the struggles of the industry, the unpredictability, and the emotional toll it  took. We fell in love, and in 2007, we got married. Marriage brought a new perspective.  Until then, I was living the classic Mumbai struggler life—paycheck to paycheck, taking  each project as it came, and constantly chasing the next big role. But after marriage, I  started thinking long-term. I realized I was making a living, but I wasn’t building a future. 

Television paid decently, but unless you became an A-list star, it wasn’t enough to  sustain a long-term career. I was earning, but not at the level where I could comfortably  afford the kind of life I wanted—owning a big house, driving a luxury car, having financial  security. I had to be practical. I saw fellow actors who had been in the industry for  decades but were still struggling, still waiting for their next big break. I knew I didn’t  want to be in that position ten years down the line. 

So, I made a difficult decision—I stepped away from acting. I moved back to Pune and  rejoined the family business, this time with a fresh perspective and renewed  determination. Leaving Mumbai was bittersweet. Acting had given me unforgettable  experiences, lifelong friendships, and even my life partner. But it had also taught me  resilience, patience, and the importance of financial independence. I didn’t leave the  entertainment industry with regrets—I left with valuable lessons that would shape the  next phase of my life.


The Birth of Digital Marketing Training

When I made the decision to leave acting behind and return to Pune, I knew I couldn’t go  back to being the same person I was before. I wasn’t the same. Mumbai had changed  me. The years of struggle in the entertainment industry had given me resilience,  patience, and a newfound ability to read people and situations better. But the biggest  lesson I took away from that phase was the need for financial stability. Acting had  taught me that passion alone wasn’t enough—you needed a strong foundation, a plan,  and a long-term vision. Without financial independence, dreams could turn into  nightmares. I had seen too many people in Mumbai—talented, hardworking,  passionate—who were still waiting for their big break even after 10-15 years. I didn’t  want to be another person stuck in that endless cycle. I needed to build something solid,  something sustainable. 

So, when I moved back to Pune, I rejoined my father and brother in the family business.  The saree business was still running, but I could see that it needed a fresh approach.  The world was changing, and I knew that if we didn’t adapt, we would be left behind. 

I immersed myself completely in the business. I wasn’t just another son returning to  take over a legacy—I was there to transform it. I spent hours understanding supply  chains, studying customer behavior, and analyzing our operations. My experience in  Mumbai had sharpened my instincts. I had learned how to sell ideas, how to market  myself, and how to connect with an audience. Now, I just had to apply those same  principles to the business. 

Within a few years, we expanded rapidly. By 2018, we had five stores and were doing  well financially. We weren’t just selling sarees anymore—we were running an empire.  Every aspect of the business had been optimized, from inventory management to  customer experience. Things were looking great. And then, everything changed. 

First came demonetization. The sudden shift in the economy hit small and medium  businesses hard. Then came GST, which brought new tax regulations that required us to  completely change our accounting and pricing strategies. We managed to adapt, but the  biggest blow was yet to come—COVID-19. 

When the pandemic hit in 2020, it was unlike anything we had ever experienced. Stores  were shut overnight. Customers disappeared. Sales plummeted. For the first time in  years, I found myself questioning everything. We had built this massive business, but  what was the point if it could be wiped out so easily? 

That’s when I realized: I needed to upgrade myself. 

During the lockdown, I was living in Satara, a small town between Pune and Bangalore.  One evening, I stepped out onto the highway and saw hundreds of migrant workers  walking back home. They had lost their jobs and had no way to survive in the cities.  They were walking thousands of kilometers, with nothing but a few belongings in plastic  bags. They were exhausted, starving, and desperate. The sight of them shook me. 

I had knowledge, but what was I doing with it?  That night, something clicked in me. I had been spending my time worrying about how  to save our business, but what if I could do something more? What if I could use my  skills to help others? 

That’s when I started giving free digital marketing classes. Every night from 9 to 10:30  PM, I would teach people online. I didn’t charge a rupee. I just wanted to help. I started  with my friends, family, and acquaintances, sending out a simple WhatsApp broadcast:  “I’m teaching digital marketing for free. Join if you want to learn.” 

People started showing up. At first, it was just a handful. Then, word spread. More  people joined. Before I knew it, I had over 100 attendees every night. I taught them  everything—how to build an online presence, how to market products, how to generate  leads, and how to sell online.

Then, something unexpected happened. On the last day of one of my sessions, a few  participants asked if they could get recordings of the classes. I told them, “The  recordings aren’t free. They are paid.” I didn’t expect much, but within 15 minutes, I  received a good amount of money in payments. That was my lightbulb moment. 

I realized that digital marketing wasn’t just a tool—it was the future. Businesses were  struggling because they weren’t adapting. People were jobless because they didn’t have  digital skills. If I could teach people how to use the internet to build something for  themselves, I could change lives. From that moment, there was no looking back. 

I threw myself into digital marketing full-time. I started refining my course, creating  structured lessons, and setting up proper webinar systems. Instead of just teaching for  free, I built a business model around it. I introduced paid courses, mentorship programs,  and a step-by-step system to help people start their own digital ventures. 

At the same time, I had to balance my responsibilities in the saree business. Initially, I  kept my webinars limited to Sundays so that I could manage both. But as my digital  business grew, I increased my frequency. Tuesday, Thursday, and Saturday became my  webinar days. More people were enrolling. More success stories were emerging. 

Eventually, my digital business became my primary focus. Today, I spend 90% of my  time teaching and mentoring, while my father and brother manage the saree business.  We have structured teams in place, and the business continues to run smoothly. 

I named my digital education platform Digital Azadi—because, for me, this wasn’t just  about marketing. It was about freedom. The freedom to build something of your own, to  be financially independent, to create a life on your own terms. That’s what I wanted to  give people. 

Over 25,000 students have enrolled in my courses, and I’ve built a strong online  community through YouTube, Instagram, and webinars. I’ve seen people who were once  struggling to make ends meet now running their own online businesses, generating  consistent income, and transforming their lives.


Personal Takeaways & Future Vision

The world is changing. Businesses that don’t adapt will become obsolete. AI is  transforming everything—marketing, education, and commerce. The internet is no  longer just a tool; it’s an entire economy. And the biggest mistake anyone can make  today is thinking that the old ways will still work tomorrow. 

In the coming years, I want to take Digital Azadi beyond just courses. I want to build an  ecosystem where learning meets execution. Where people don’t just learn digital skills  but apply them in real-time, working on live projects, building their own ventures, and  scaling them to success. 

I also see AI playing a huge role in shaping the future of digital entrepreneurship. I want  to integrate AI-driven tools and automation systems into my teachings, making it easier  for people to run businesses online with minimal technical know-how. 

Beyond that, I want to expand into regional markets. There are thousands of  entrepreneurs in smaller cities and villages who are still untouched by digital marketing.  They have businesses, ideas, and talent—but they lack the knowledge to scale. I want to  bring Digital Azadi to them, teaching in multiple languages, making digital  entrepreneurship accessible to every corner of India. 

If there’s one thing I’ve learned, it’s this: if something isn’t working, change it. Don’t fear  chaos. Every time I have disrupted my life—whether by leaving a stable career, taking a  risky decision, or shifting to a completely new industry—I have come out stronger.  Adaptability is the ultimate survival skill. The future belongs to those who are willing to  reinvent themselves. And I’m just getting started.