Ruchira Gupta: Anti-Trafficking Activist & Apne Aap Founder, Emmy-Winning Journalist

Ruchira Gupta

Ruchira Gupta

"Women weren’t seen as political actors; they existed in the news only as victims. I wanted to change that." Ruchira Gupta

A Childhood Shaped by Freedom and Justice

I grew up in a home where Gandhi’s principles of freedom, equality, and service shaped everything we did. Simplicity was at the core of our lives—whether it was my mother, who ran one of Calcutta’s most renowned saree boutiques and taught me that women could be independent and confident, or my father, who spent a month in jail answering Gandhi’s call for nonviolent resistance. During India’s freedom struggle, English was seen as the language of the oppressor, yet court proceedings continued in it, shutting out those who couldn’t understand their own trials. In protest, my father held the judge’s hand—a silent but powerful act of defiance. For this, he was jailed. To this day, he buys khadi every year on October 2nd, a quiet tribute to the ideals he has always lived by.

 

I studied at an all-girls school in Calcutta and spent summers in Forbesganj, my mother’s hometown—a small agricultural town in Bihar. My days in Calcutta were filled with stories and a growing desire to make an impact. I was deeply influenced by Mother Teresa, whose charitable home in the city was a testament to compassion in action. But it was the open, fearless conversations in my own home that taught me what freedom truly meant. I knew early on that I wanted to make a difference. And I realized that I had a voice—one that could create change through writing.


Early Steps in Journalism: Finding My Voice

I started writing early, contributing to my school magazine, Lotus Bird, before going on to study English literature at Loreto College, Calcutta University. When I heard that a new newspaper, The Telegraph, was about to launch, I ran straight to MJ Akbar, asking for a job. He refused, saying they only hired graduates. Two years later, degree in hand, I went back and asked again. This time, he hired me—on the condition that I would complete my honors alongside my work.

 

Balancing college and a newsroom was challenging, but The Telegraph was an exciting place to be. It was one of the few papers that gave women real opportunities at a time when journalism remained largely male-dominated. Yet, I noticed a glaring divide—when men were at the center of a story, it was considered political; when women were, it was dismissed as ‘cultural.’ Reporting opened my eyes. I covered caste conflicts, insurgencies, and gender violence, and I saw firsthand how crimes against women—rape, dowry deaths—were pushed to the inside pages, while elections and caste riots took the front page. Women weren’t seen as political actors; they existed in the news only as victims. I wanted to change that.

 

Determined to go further, I left my job and moved to Bombay to work at The Indian Post, a newspaper still in its pre-launch phase. While working on dummy editions, I traveled across Maharashtra, witnessing the realities of rural life. In villages in Thane and Malegaon, I saw Adivasi women walking for hours to fetch water, only to find that local authorities controlled access to taps—turning them on only in exchange for sexual favors. It was a chilling realization of how power functioned in the most fundamental ways, and it strengthened my resolve to bring these stories to light.

 

As The Indian Post kept delaying its launch, I grew restless. Every day, I walked past The Independent, where Vinod Mehta’s office was. One day, I decided to walk in and ask for a meeting. I was in my twenties, driven only by determination. To my surprise, he agreed to see me. I asked him to appoint me as the Eastern Region Correspondent in Calcutta. Perhaps he saw something in my confidence because he said yes. I pushed further—could I have the title of Special Correspondent? He agreed again.

 

With a shoestring budget but no shortage of ambition, I immersed myself in reporting. I covered caste struggles in Bihar and Odisha and the Gorkhaland movement in Assam in the early 1980s. Some days, two of my stories would be published in the same edition. I interviewed political figures, activists, and even cricket legend Imran Khan when he played at Eden Gardens. Journalism was more than just a job—it was my platform to question, to challenge, and to give voice to those the world overlooked.

From Reporting to Witnessing History: The Babri Masjid Demolition

After two years of relentless reporting, The Sunday Observer transferred me to Delhi during an election year. It was there that I witnessed the rise of the anti-corruption movement against Congress. My editors allowed me to follow L.K. Advani on his rath yatra through North India as Hindu nationalism and the RSS began to gain ground.

I was in Ayodhya in 1992 when they demolished the Babri Masjid, standing on a rooftop with Advani and other leaders, watching history unfold. But I couldn’t just observe from a distance. I needed to be on the ground, to verify facts firsthand, to speak to those caught in the storm. So, I went inside the mosque.

 

Dressed in jeans and a shirt, I covered my head with a handkerchief. In the charged atmosphere, I was mistaken for a Muslim. Before I could explain, a mob turned on me. Hands grabbed at my throat, squeezing, silencing. In the chaos, I was also sexually assaulted. As my vision blurred, I felt myself slipping away—until a man I had interviewed earlier recognized me. He fought through the mob, pulled me out, and broke his leg in the process.

 

Back on the rooftop, shaken but determined, I turned to Advani and pleaded with him to stop the violence. He lifted his binoculars, watching houses burn in the distance. Then, he dismissed me with a wave of his hand. Forget it. Something historic is happening—celebrate.

 

At that moment, I understood, in the deepest way possible, what it meant to be a woman. To witness injustice, to scream for it to stop, and to be ignored. To be silenced, dismissed, and erased.

Speaking Out and Facing Backlash

After barely escaping with my life, I decided to testify. First, I spoke with a group of journalists, many of whom had also been attacked while covering the demolition. Then, I stood before the Liberhan Commission of Inquiry. I told them what I had seen—how the demolition was planned, the ropes tied to the mosque, the people from Bombay who had arrived specifically for this purpose. It wasn’t a riot. It was deliberate.

 

But testifying as a woman came with its own cost. Instead of focusing on what I had witnessed, they questioned me—Do you believe in God? Do you smoke? Do you have male friends? They asked why I had gone to speak to Advani after the attack in such a ‘disheveled state.’ They suggested I was doing it for publicity. I felt dismissed, ridiculed, and gaslighted. But I answered them all. When they asked if I believed in religion, I told them I believed in the Bhagavad Gita, where Krishna tells Arjun to fight injustice. Speaking the truth was my duty. Somehow, I found answers within me that I didn’t know I had.

 

But breaking the silence came at a price. I was no longer the "good woman." I began to see the unspoken rules—the divide between good and bad women, between those who stayed quiet and those who spoke up. I had never called myself a feminist then; I didn’t even have the vocabulary for it. I didn’t know what gaslighting was, but looking back, I recognize it now.

 

Speaking out made me a target. Threats started coming in. RSS and VHP supporters vandalized my car. I was followed in Connaught Place. Colleagues whispered that I was ‘exaggerating.’ Some even suggested I was suffering from "A Passage to India Syndrome," as if I had imagined the danger.

 

I no longer felt safe, even in my own home. One night, I watched from my terrace as men smashed my car and left a threatening note. That was when I knew—I had to leave. I resigned from my job at Business India and left for Nepal, hoping to escape, to clear my head. But instead, I found another story that would change my life.

Discovering Human Trafficking: The Journey to Nepal

After resigning from Business India, I needed to get away. The threats, the constant fear, the realization that truth alone wasn’t enough to create change—it all left me drained. I went to Nepal, hoping for a break, a chance to clear my head. Instead, I stumbled upon a story that would change the course of my life.

As I traveled through remote villages, I noticed something unsettling—there were almost no young girls. When I asked where they were, the men sitting around, sipping tea and playing cards, responded casually, "Sab Mumbai mein hain" (They’re all in Mumbai). Their words sent a chill down my spine. How could an entire generation of girls from these villages—where access to education and healthcare was already scarce—end up in Mumbai? I started asking more questions, and every answer led me to the same dark truth: they had been taken, sold, trafficked.

I followed the trail to the Indo-Nepal border, just 14 kilometers from my mother’s childhood home. There, I saw it unfolding in real time. Girls—some as young as ten—being led across in buses and trucks while border guards looked the other way. Some of them were dressed in their finest clothes, excited, believing they were heading to a city for work or marriage. Others were silent, their faces frozen in fear. I tried to speak to them, to understand, but before I could, they were gone—disappearing into a system I was only beginning to grasp.

Determined to uncover the full story, I traced their journey from these border towns, through Bihar, and finally to the brothels of Mumbai.

Inside Mumbai’s Brothels: The Cages of Flesh

What I saw in Mumbai’s red-light districts will never leave me. It was a marketplace of human flesh. Women and girls stood behind iron bars, like caged animals, while men roamed the narrow lanes, inspecting them, choosing the ones they wanted. The younger the girl, the higher the price.

Many had been betrayed—sold by someone they trusted, kidnapped, or deceived with promises of work. Some were drugged during their journey and woke up imprisoned in these rooms, where their "training" began. But this training was nothing less than torture—beatings, starvation, repeated rape—until they stopped resisting.

I met a 15-year-old girl forced to see 20 to 30 men a day. Another had tried to escape three times; now she was blind in one eye from the beatings she had endured as punishment. One girl had been sold at seven—too young to even remember life outside those walls.

One day, as I tried to film inside the brothels, a man pressed a knife to my throat and warned, I won’t let you film here. I thought that was it—I was going to die. But then, the women stepped forward. About 22 of them formed a protective circle around me. One of them spoke: "If you want to kill her, kill us first, because we’ve decided to talk."

The man hesitated. Killing 23 women was too much trouble. He slunk away.

The Selling of Innocents: Bringing the Story to the World

I filmed everything. Every shattered dream, every stolen childhood, every girl who had been trafficked, sold, and broken. I traced the entire network—from the remote villages of Nepal to the brothels of Mumbai—following the invisible thread that bound these women to their fate. Their stories weren’t just statistics; they were raw, human, and urgent.

The result was 'The Selling of Innocents', a documentary that tore the veil off the horrors of sex trafficking. It exposed a system that thrived on silence, complicity, and the vulnerability of the powerless. The film won an Emmy for Outstanding Investigative Journalism, a moment that should have felt victorious.

I flew to New York to accept the award, standing before a room filled with powerful people who had never walked through a red-light district, never seen a child sold like a commodity. I thanked the women who had trusted me with their stories, but as I held the golden statue in my hands, I felt nothing. The award wouldn’t unlock doors or unshackle wrists. It wouldn’t bring back the years stolen from the girls I had met.

So, I took the Emmy back to where the story had begun—to the women in the brothels. They turned it over in their hands, tracing its edges, weighing it as if it held some kind of answer. Then one of them asked, "Will this get our daughters out?"

Her words hit me like a blow. I had no answer.

I looked at them and said the only thing I could: "I don’t know how, but I will try."'

Founding Apne Aap: Women Helping Women

That moment changed everything. I was no longer just a journalist exposing injustice—I was a woman standing beside other women, ready to fight for change.

Apne Aap was born in the red-light districts of Mumbai, not as an organization but as a sisterhood. It started with 22 women who had been trafficked—women who had spent their lives being bought and sold, but who now wanted something more. We sat together, sharing tea and stories, and I asked them what they needed.

They didn’t ask for charity. They didn’t want sympathy. They wanted their daughters to go to school. They wanted ration cards, voter IDs, and a way out of the brothels.

So, we began. We rented a small room in a municipal school, laid out straw mats, and brought in a teacher. Chalk, pens, paper, and a little food—that was the foundation of our first community classroom. The children were eager, ready to learn. But when we tried to enroll them in school, the principal refused. He said he wouldn’t admit children of prostitutes.

That was our first collective act of resistance. The mothers and I marched into his office. They pleaded, they cried, they refused to leave. They told him their children had the right to learn. Finally, the principal relented.

That moment was just the beginning. Over the years, those same children grew up to become police officers, nurses, artists—even animation designers working in Paris and New York. We transformed red-light districts into what we called green-light districts—places where women had choices, where their daughters had futures beyond prostitution.

What started as 22 women in a cramped room became a movement. A movement of women helping women, refusing to be forgotten.

Taking the Fight Global: Challenging Power and Changing Laws

Fighting trafficking in India wasn’t enough. To dismantle the system, I had to go beyond borders—to where policies were made, where laws were written, where power truly lay.

I worked with the UN to redefine trafficking, shifting the focus from illegal migration to exploitation. At the time, women were blamed for their own trafficking, asked if they had "consented" to their exploitation. I fought to change that. Alongside other activists, I helped draft the UN Trafficking Protocol, ensuring that traffickers and sex buyers—not the victims—were criminalized. Today, 168 countries have ratified it.

In the United States, I helped shape the Trafficking Victims Protection Act (TVPA), shifting the burden of proof from victims to traffickers and securing funding for shelters and legal aid. Across Europe, I pushed for the Nordic Model in France, Sweden, Norway, Ireland, and Canada—decriminalizing prostituted women while penalizing buyers.

In Southeast Asia, I worked with governments in Thailand, Cambodia, Vietnam, and the Philippines to establish anti-trafficking laws. In South Africa, I testified before Parliament while Nelson Mandela was still alive, advocating for policies that tackled demand. I watched women in South African townships build their own organizations using the Apne Aap model, proving that grassroots activism could ripple across continents.

But there were battles I lost. One of them was with Bill Gates and the global AIDS programs. His foundation funded condom distribution in red-light districts instead of helping women escape. When I argued for education instead, he dismissed me. "What’s the guarantee they’ll even finish school?" he asked. I shot back, "Your kids are at Stanford. What’s the guarantee of anything? At least give them a chance." Years later, when his ties to Jeffrey Epstein surfaced, I understood his indifference.

Despite setbacks, the movement grew. Today, trafficking is recognized worldwide as a crime of exploitation. Consent is no longer a loophole. And more than ever, sex buyers are being held accountable. The fight isn’t over—but the world is finally listening.

The Fight Continues

This is not just my fight—it belongs to every girl who was ever sold, every mother who watched her daughter be taken, every woman who was told she had no choice. We fight to dismantle a system that treats women as disposable. We fight because no girl should inherit a life of exploitation.

I have seen women reclaim their power. I have seen the daughters of prostituted women grow up to become police officers, doctors, and lawyers—women who now protect others from the fate their mothers endured.

I now teach courses at NYU, training the next generation of activists, journalists, and change-makers. Because this fight must continue beyond me. We need more voices, more warriors, more people who refuse to accept that prostitution is "inevitable." I believe in a world where no woman or child is for sale. Where a girl’s body is her own—not a commodity to be bought and sold.

The fight is far from over. But we are not stopping. Not now. Not ever.