No writer wants to be boring but sadly not every piece of writing
gets the message across to the audience, loud and clear. Really, the fault is
not of the writer but sometimes comprehending what the audience could be
difficult. Here’s how you can be as catchy and grabbing while writing to keep
the audience engaged.
Formality is a measured element anywhere to be honest. If you have
to keep the audience engaged, you have to be on toes about the language that
gets to the people and the tonality that sets the message across. Write like
you are texting your best friend but also maintain the important boundaries
when talking about stuff that are sensitive and important. This doesn’t mean you should abandon grammar
or punctuation (please, use periods!), but it does mean infusing your writing
with warmth, wit, and personality.
Use contractions, puts rhetoric’s and add fun little elements that
are cute but also gets the objective of the passage across. For example: “Ever
had one of those days where your to-do list feels like a never-ending scroll of
doom? Yeah, me too. Let’s talk about how to tackle that.” See how it feels like
a conversation? That’s the vibe you’re going for.
Most of us have a tendency to overwhelm a piece of work with too
many jargons and heavy English words that results in nothing but heavy
ambiguity. Simplicity wins the race, really. If you are explaining an
exceptionally hard concept, think about how you would simplify it for your 10
year old niece. See? That’s exactly what we mean by being clear, transparent
but also adding the needed fun element to the mix. When you simplify
complicated topics, you make readers feel smarter—and that’s a feeling they’ll
want to come back for.
Humour is such an effective way to keep the audiences engaged
because who doesn’t like a good laugh? A well placed and timed joke can really
change the game and add the memorable factor to any plain sentence. For
example, instead of saying, “Editing is important,” try: “Editing your work is
like choosing a filter for your selfies—it’s how you make the best version of
yourself shine.” Humor keeps things light and helps your readers connect with
you on a personal level. Just don’t overdo it. Forced jokes or trying too hard
to be funny can come across as inauthentic.
Adding the personal touch is an essential benefactor while writing
because all readers want to feel is related to the author, be understood and be
validated. Instead of just advising maybe share a moment where things went
wrong with you and that somebody should be careful before they take the step.
Finally, invite your readers to engage. End with a question or a
call-to-action that sparks interaction: “What’s one habit you’ve adopted that
changed your life? Share in the comments—I’d love to hear your stories!” You
can also ask them to share the article with someone who might find it helpful.
When your audience feels like they’re part of the conversation, they’re more
likely to stick around and keep the dialogue going.
The key to writing like you’re texting a friend is to make your
audience feel seen, heard, and valued. Show them you’re human, just like they
are. Whether you’re cracking jokes, sharing a heartfelt story, or simply
breaking down complex topics, write in a way that makes them think, "I like
this person—I want to hear more from them." That’s how you
keep them coming back for more.