Hansveen Kaur - Head - Brand Management & Digital Marketing - Voltas Beko | Social Samosa Superwoman 2020

Early Life ExperienceEarly in my career, I gained valuable insights into the principles of responsibility and accountability within a large organization. Within this mega organization, I was entrusted with the autonomy to think independently and make decisions, making me accountable for the resulting outcomes. Learning these lessons early on significantly shaped my professional growth. Another crucial aspect that played a pivotal role in my formative years was the emphasis on providing equal opportunities for women.Rising Above StrugglesA pivotal and demanding period in my professional journey was during my pregnancy. Due to complications, I had to step away from my job and spent nine months confined to bed. Re-entering the workforce and securing a position aligned with my preferences posed a significant challenge. Fortunately, I found an opportunity with an organization that acknowledged and respected my newfound role as a mother, granting me the flexibility to balance my personal and professional responsibilities seamlessly. Despite the obstacles, I persevered through challenges, expanding my limits to attain the position I hold today.Defining MomentA transformative juncture in my professional trajectory occurred with the transition to the digital landscape. Embracing the shift, I transitioned from conventional mainline marketing to delving into the realm of digital marketing. The crux of my learning experience was on-the-job training, as I immersed myself in the dynamic domain of Momspresso. Here, I engaged in collaborative efforts with numerous brands spanning diverse sectors, orchestrating successful revenue-boosting advocacy campaigns. Despite the absence of formal training, I navigated through this digital transformation, working with esteemed names such as ITC, HUL, Canara HSBC Life Insurance, HP, Bata, FabIndia, and more.Advice for othersWell, I can share what I follow and maybe that inspires others too1)   I try to bring some significant differentiation to what I could deliver, over and above what the role required.2)   Performing well and gaining the trust of all stakeholders alike is a must for me I spend a lot of time thinking about what is going well on projects and what can be better.3)   I am passionate about my team. I strongly believe I am as good as the people I hire and lead. I am not afraid to recruit people who are smarter than me and I create an environment that promotes diversity of thoughts and embraces collective wisdom to achieve the impossible. Understanding what makes people work well together, what motivates them to give their best every day and how I can develop more meaningful connections each day.4)   Focus is the key we are all stretched and sometimes we need to ruthlessly prioritize.Importance of MentorshipConsidering my unique career journey, mentorship holds exceptional importance. My transition from traditional to digital marketing, navigating challenges like re-entering the workforce post-pregnancy, and collaborating with renowned brands showcases the dynamic nature of my experience. Personally, finding a mentor who provided tailored guidance played a crucial role. Their insights aligned with my specific circumstances, accelerating my learning curve, and offering invaluable support in achieving my unique career goals.One key takeaway from my mentor was the importance of continuous learning in the dynamic and ever-evolving marketing world. Their guidance instilled in me the mindset to always seek knowledge, adapt to changes, and stay abreast of industry trends. In essence, mentorship has not only shaped my diverse and impactful professional journey but has also ingrained in me the commitment to lifelong learning.Accolades In 2020, I was honoured with the prestigious Social Samosa Superwoman award, a testament to my exceptional contributions and influence in the industry. My outstanding work in marketing has also earned me double nominations for the HerRising award, specifically in the marketing category, showcasing my consistent dedication and expertise.